Katelyn Tan | A Singapore Beauty, Travel and Lifestyle Blogger

[Review] Mentholatum Deep Moist Lipbalm

Monday 20 May 2013

Mentholatum Deep Moist Lipbalm

Deep Moist was launched in 2008 in Japan and has seen tremendous success and popularity there. It quickly became top selling lip balms in Japan’s lip care market. This strengthened Mentholatum Lip Balm Brand leadership as the #1 Top Selling Lip Balm brand in Japan* (2006 to 2009).

The success of Deep Moist is due to 2 main factors, its premium hydrating ingredients at value pricing, and its elegant, ergonomic packaging design.

1. The key moisturizing ingredients in Deep Moist lip balms are:
:: Hyaluronic Acid - a premium ingredient that forms a smooth, moisture locking shield for softer, smoother lips. It can hold 1000X its weight in water, or 6 litres of water with just 1g.
:: Shea Butter -  heals the skin, and gives a soft, pleasant texture to the lip balm.
:: Jojoba Oil - gives pro-longed, whole day hydration to the lips.

Full Ingredients List:
Mineral Oil, Paraffin, Petrolatum, Hydrogenated Avocado Oil, Hydrogenated Polyisobutene, Lanolin, Pentylene Glycol, Tocopheryl Acetate, Butyrospermum Parkii (Shea Butter), Simmondsia Chinensis (Jojoba) Seed Oil, Water, Sodium Hyaluronate

2. The Deep Moist lip balm comes in an innovative Blue, oval-shaped container design that fits the corner of the mouth well and makes it easy to apply with a single swipe. A Japanese consumer commented, “This oval-shaped design fits the corner of my mouth so well that the Deep Moist lip balm can be applied easily without affecting the foundation near my mouth.”

As usual, above were all from the press release.
Now for my personal review!

The shape of the product is really good!
Just like what they claimed, I could apply it on the corners of my mouth easily.

Left: Before, Right: After
See that my lips became smoother and has lesser cracks?
I think this product really serves its purpose (of hydrating and repairing) well.
The texture is similar (slightly less thick) compared to Burt's Bees lipbalms and thicker than lipice.

Used the Deep Moist lipbalm as a based and tried creating ombre lips!
With the Deep Moist lipbalm as a base, my lipstick goes on smoother than before.

As you can see, the one with deep moist lipbalm as a base goes on more smoothly.
Also, the fine lines get covered up more evenly :)

:: Hydrating and repairs
:: No smell at all
:: Works well as a lip base
(but remember to blot a little else it might be too greasy)

:: A lil greasy/waxy
(but then again, only such products can help to repair chapped lips)

Overall, I think this product is good. It managed to smooth out my dried lips. It can be a little greasy but I think I can get over that. Lastly it works well as a lipstick base. Just remember to blot a little after applying deep moist so it will not be too greasy and your lip products won't slide around :)

That's all for this product review.
Hope you like it ;)

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